Last week I heard more sports talk in the U.S. than I believe I’ve probably heard in years. There was talk of college basketball , NFL football as well as a little rehashing of the Crimson Tide’s national championship win this year. When I got back to the UK I noticed that the program is still on our coffee table from the Arsenal Football match (?) that A went to in December and one thing that really caught my eye was the jerseys. There is a perception that everything in America is for sale, and I wouldn’t necessarily disagree with that but there are a few things that seem to be sacred. Yes, change the stadium name to some corporate sponsor (U.S. Cellular Field in Chicago will always be Comiskey Park to me), but the front of a jersey is still off limits.
See the Arsenal jersey? How do you know this is an Arsenal player? I suppose it’s the color and that small patch in the corner. The real estate in the middle is advertising. I cannot believe that this sits well with the British public. I haven’t researched to find out how long it has been this way but if anyone knows and if there was a public outcry, please fill me in. Sports fans, will this trend become popular eventually in the U.S.?
1 comment:
Well its been like this for a while and even if you go back 30 or 40 years the club's badge or 'crest' was still pretty much the same size as nowadays and in the corner. The only difference being there weren't any shirt sponsors back then but teams have have sponsors on theirs shirts for the past 20 years or so.
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